LOCATION-BASED AUDIENCES FOR OUT-OF-HOME

We help out-of-home planners draw actionable insights from consumers’ physical world behavior.

Vistar’s platform provides behavioral research, custom audience segmentation, media planning and measurement solutions to fuel innovative out-of-home strategy.

1.

Research

Our massive geotemporal datasets and proprietary geospatial technology allow out-of-home planners to create custom location-based audiences and derive insight from the places they go and things they do in the physical world. In addition, planners can access insights on any of our standard location-based audiences.

2.

plan

Our platform enables buyers to identify static and digital inventory best situated to reach target consumers. We easily integrate with existing planning tools to help out-of-home planners measure reach and frequency against custom audiences.

3.

visualize

Every great media strategy faces a rite of passage – client approval. Our interactive heat maps help planners craft visual, compelling stories to effectively communicate data-driven strategy.

4.

measure

We believe in bringing the rigor of digital analytics to out-of-home media planning. Through the Vistar platform, planners and buyers can launch media effectiveness and foot traffic studies to measure the impact of out-of-home on upper and lower funnel objectives.