About us

We’re powering the ecosystem that makes
programmatic out-of-home possible.

Vistar Media was founded in 2012 by leaders in the digital advertising space, who saw the opportunity to bring the intelligence and efficiency of programmatic technology to the impactful medium of out-of-home.

Vistar has built a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH). This includes a demand-side platform (DSP), supply-side platform (SSP) and data management platform (DMP), integrated together to enable data-driven, automated and measurable DOOH transactions. We’ve also built core infrastructure software for media owner networks (Cortex), to help ensure they are stable and can smoothly run programmatic campaigns as well as unique customer experiences.

  • 250

    K+

    digital screens available globally.

  • 12

    B

    monthly impressions available
    on the Vistar exchange.

  • 2550

    +

    programmatic campaigns executed.

WHO WE ARE

Leadership
  • Michael Provenzano - Digital Out of Home Advertising - Vistar Media

    Michael Provenzano

    CEO & Co-Founder

    Michael was previously a co-founder of Invite Media, the first universal demand-side platform for online display advertising. Invite Media was purchased by Google in 2010. Michael has a BSE in Materials Science and Engineering from University of Pennsylvania.

    Michael Provenzano

    CEO & Co-Founder

  • Mark Chadwick - Digital Out of Home Advertising - Vistar Media

    Mark Chadwick

    CIO & Co-Founder

    Mark was previously the chief architect of Invite Media. He has overseen technical teams of various sizes and built many cost effective distributed systems, and contributes to a variety of open source projects. Mark has a BS in Computer Science from Temple University.

    Mark Chadwick

    CIO & Co-Founder

  • Janet Urciuoli - Digital Out of Home Advertising - Vistar Media

    Janet Urciuoli

    CFO

    Prior to joining Vistar, Janet was CFO at IgnitionOne, a global martech leader. Before IgnitionOne, Janet held positions at Innovation Interactive, SonyBMG Music Group, The Walt Disney Company and PwC. Janet is a CPA and has a BS from SUNY Geneseo and an MBA in Finance from the Fordham Gabelli School of Business.

    Janet Urciuoli

    CFO

  • Tom Fleischer

    CTO

    As one of the company's first employees, Tom has led Vistar's software development since the early days. Prior to Vistar, Tom held Senior Software Engineering roles at Algorithmics and Hosting.com. Tom holds a BS in Computer Science from Temple University.

    Tom Fleischer

    CTO

  • Eric Lamb

    SVP, Supply

    Eric leads Vistar's teams handling sales, technical support and partnership development for media owners. Prior to his role leading supply, Eric worked in product management and as a technical analyst at Vistar. Eric holds a BS in Systems Engineering from University of Pennsylvania.

    Eric Lamb

    SVP, Supply

  • Ciara Kennedy

    SVP, Product

    Ciara joined Vistar as a Platform Engineer in 2012, progressing to lead the product organization across all Vistar business lines. Ciara holds a BS in Systems Engineering from University of Pennsylvania.

    Ciara Kennedy

    SVP, Product

Our values

We believe in:
  • icon

    Impact

    We constantly strive to deliver beyond expectations. We are relentless in pursuing success for our clients and our company, and are willing to work as hard as needed to get the right results.

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    Deliberation

    We constantly reevaluate the way things are done, balancing innovating thinking and risk-taking with informed decision making to arrive at the most powerful solutions.

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    Honesty

    We believe clear, open communication is the key to getting things done the right way. We speak with candor, and we always stand by our commitments.

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    Curiosity

    We develop our expertise through a constant and rigorous pursuit of knowledge. Being curious gives us the ability to understand different points of view and understand what really matters.

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    Growth

    We strive to create a truly open, safe space for feedback and improvement, allowing every employee to contribute to the growth of the company and their own personal development.

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    Community

    We are united by a common belief in Vistar’s potential. We respect and value each other, and genuinely want to see our company and colleagues succeed. Our bonds surpass professional expectations.

Awards

Recognition
  • human hair lace wigs

    Best Workplaces

    2017

  • Entreprenuer Logo - Digital Out Of Home Media - Vistar Media

    Top Company Cultures

    2018

  • INC Logo - Digital Out Of Home Media - Vistar Media

    Best Workplaces

    2018

  • OOH Logo- Digital Out Of Home Media - Vistar Media

    Digital Out of Home Using Programmatic

    2018

  • Apex Award Logo - Digital Out Of Home Media - Vistar Media

    Gold Award for DOOH Networks

    2019

  • Innovators Award Logo - Digital Out Of Home Media - Vistar Media

    Best Ad Platform

    2019

  • AdExchanger's 2020 PROGRAMMATIC POWER PLAYER

    2020

  • Finalist — BEST AUDIENCE-BASED BUYING PLATFORM

    2020

  • OOH Measurement Award Winner

    2020

  • Best Use of Digital OOH

    2021

  • Best Use of Out of Home

    2021

We are looking for the best talent.

Learn more about Vistar, the work we do, and future opportunities.

Learn More