Biltema's proximity targeting campaign boosts foot traffic by 27%

Biltema, a renowned DIY warehouse chain in Norway, successfully increased store traffic through a targeted pDOOH (programmatic Digital Out-of-Home) campaign. By partnering with Precis Digital, Vistar Media, JCDecaux, and Spotzi, Biltema focused on attracting potential customers within a 15-minute driving radius of its 26 stores.

Precis Digital used Biltema's consumer data to create precise geofencing, ensuring ads reached the right audience. Spotzi’s advanced Foot Traffic Attribution studies tracked mobile device IDs to measure the campaign's impact by comparing store traffic data before and during the campaign.

Want to learn more about the innovative strategies and results? Download the full case study to see how Biltema enhanced customer engagement and increased foot traffic.