Four OOH campaigns that stopped Canadians in their tracks

In today's fast-paced world, breaking through the noise is no easy feat.  It's not enough for brands to just advertise—they must create captivating moments that stop people in their tracks. Out-of-home (OOH) advertising has the power to do just that: transform everyday spaces into lasting impressions.

Already this year, Skip, McDonald's, Scotiabank and WestJet crafted visually striking campaigns across Canada, designed to engage the right audiences at just the right moments. From sparking excitement for a contest to making convenience feel effortless, these four campaigns showcase how OOH turns everyday interactions into unforgettable brand connections.

Skip: Skip to the good part

Skip embraced change in a big way with its "Skip to the good part" campaign, highlighting its expanded offerings beyond restaurant delivery to include groceries, convenience and retail.

Running in Calgary, Edmonton, Winnipeg and Toronto, the campaign took over strategic locations where convenience is key, including offices, apartment buildings and malls. A standout component of this campaign was its contextual messaging, which played off seasonal weather conditions. From snowy days in Winnipeg or chilly evenings in Toronto, Skip reminded consumers that they could "skip to the good part" in getting what they want and where they want it—without stepping outside.

McDonald's: "Want prize with that?"

McDonald's used a familiar phrase, "Want fries with that?" and gave it a playful, attention-grabbing twist. The bright, bold visuals featured illustrated graphics of menu items alongside enticing prize offerings, instantly standing out on outdoor billboards and in malls across Canada. 

The combination of vibrant colours, engaging graphics and enticing rewards brings an everyday purchase into a moment of excitement. Designed as a pick-me-up during the winter season, the campaign injected energy, fun and a sense of anticipation so audiences couldn't help but take notice.

Scotiabank: Scotiabank Passport Visa Infinite credit card

Scotiabank's Passport Visa Infinite campaign leaned into an emotional anticipation of travel, featuring a father and son gazing out at the airport runway, imagining their upcoming adventure. This heartwarming creative captures the excitement of what's ahead, reinforcing the idea that travel isn't just about the destination— it's about the moments leading up to it.

By highlighting the joy of travel, the campaign seamlessly connected the brand back to the core benefits of its credit card—earning Scene+ points on everyday purchases and enjoying six free airport lounge passes per year. Running on billboards, bus shelters and urban panels across Canada, the campaign strategically reached travel enthusiasts and families actively planning or dreaming about their next trip, reinforcing Scotiabank as the go-to choice for rewarding travel experiences.

WestJet: Where your story takes off

WestJet's campaign isn't just about flights—it's about tapping into the emotional power of travel. The creatives showcase warm and sunny destinations like Mexico and Puerto Rico, set against the backdrop of real people making unforgettable memories.

Running across Western Canada on outdoor billboards, transit stations and urban panels, the campaign stood out by emphasizing a deep human insight: while guests may be heading to the same destination, their reasons for travel are entirely unique.

More than just ads, these are lasting moments

What makes these campaigns special isn't just their creativity—it's their ability to turn everyday moments into something more. Whether it's bringing energy to winter or celebrating personal journeys, OOH advertising does more than just deliver a message—it creates connections beyond the screen, the street or the commute.

Want to see more out-of-home advertising examples? Check out our creative showcase!

Ready to launch your own campaign? Vistar Media's team is here to support you and your brand's goals. Reach out to learn more about our range of out-of-home capabilities in Canada.