In the dynamic world of out-of-home (OOH) advertising, standing out requires more than just visibility—it demands creativity that captivates and engages. In 2025, brands need to merge bold innovation with smart, data-driven strategies to truly break through the noise. In our recent expert report, Supercharge your OOH campaigns: 6 powerful strategies for 2025, we reveal three creative strategies that will make your campaign impossible to miss.
#1: Embrace motion to garner greater attention
Static images grab attention, but if you really want to stand out, movement is monumental. Motion-based digital out-of-home (DOOH)—including full-motion video or animation—makes a statement, gets your campaign noticed and leaves a lasting impression on your audience. For example, a sports brand could launch a DOOH campaign featuring its newest running shoe with a high-energy video of an athlete sprinting through the city or create an animated ad showcasing key product features like responsive cushioning or weather resistance. By integrating movement, brands transform passive viewing into an active, immersive experience that captivates audiences—making their message not just seen, but truly felt.
#2: Dive into 3D and anamorphic experiences
3D and anamorphic capabilities merge three-dimensional visuals with advanced technology, showcasing moving images, videos and engaging elements. In 2025, we expect brands to further embrace these cutting-edge formats to deliver jaw-dropping, interactive moments that stop people in their tracks. Picture an automotive brand launching its latest vehicle through a 3D DOOH campaign, making it appear as if the car is bursting out of the screen and accelerating into the cityscape. As viewers walk past, the vehicle veers left and right, mimicking real-world depth and movement. In that moment, the brand hasn't just captured attention—it's transformed its message into a mesmerizing spectacle that resonates long after the ad is seen.
#3: Implement dynamic, contextually relevant messaging
What if your ads could adapt in real-time to the weather, time of day, local conditions or even live events? With dynamic creative in DOOH, they can—automatically adjusting messaging based on data triggers to stay relevant and impactful. Imagine promoting hot coffee on a chilly morning, showcasing nearby in-store deals, or delivering live sports scores the moment they happen. With tools like Vistar Media's Creative Studio, even lean teams can harness the power of dynamic creative to engage audiences in the right place, at the right time.
These three strategies are just the beginning. Check out the report Supercharge your OOH campaigns: 6 powerful strategies for 2025 to learn more about the creative opportunities defining the future of OOH.
DOWNLOAD NOW
let’s chat