At Vistar Media, we're always on the lookout for innovative ways to benefit advertisers and audiences. One of our most exciting collaborations is with Senozon, which enhances DOOH (Digital Out-of-Home) advertising through their deep knowledge of mobility data and traffic patterns. This partnership aims to create more targeted and efficient campaigns, maximizing impact while minimizing wastage.
About Senozon
Senozon, based in Switzerland, is a technology and consulting company that has been making waves in data and analytics since 2010. Their specialization in model-based data provision spans location planning, passenger transport, and infrastructure planning. What makes Senozon unique is their ability to provide detailed insights into pedestrian movements and demographics, allowing advertisers to target their audiences with remarkable precision. By merging mobility insights with demographic data, they help craft campaigns that consistently hit the mark.
Our Partnership
Our partnership with Senozon means that your advertising campaigns can now be more effective than ever before. With Senozon's detailed mobility data, you can ensure your marketing budget is utilized in the best possible way. Imagine delivering the right message to the right audience at the right time, enhancing engagement and driving better overall results.
Senozon achieves this by using a Mobility Pattern Recognition process to conduct completely anonymized daily evaluations of over 2 million devices. This enables them to provide up-to-date assessments and forecasts of the mobility patterns of the Swiss population, ensuring that your campaigns are based on accurate and current data.
This advancement is a game-changer. It not only improves the accuracy of Senozon's mobility models but also supports Switzerland in developing a more needs-based and environmentally friendly mobility system. The data, available from November 2023, is already making a significant impact.
Transforming DOOH Advertising
This partnership is just the beginning, and we can't wait to share more updates as we continue to innovate and refine our audience engagement strategies.
If you want to learn more about this partnership, contact our DACH Director of sales, Sedat Altinok at saltinok@vistarmedia.com.
