Bike Totaal, a bicycle retailer, leveraged digital out-of-home advertising to efficiently manage the rebranding of its stores, ensuring precise targeting and fair budget distribution.
DOOH Campaign Integration
Bike Totaal tracked the rebranding schedule for each store, with Candid updating a central Google Sheet containing each store’s budget, targeting, and rebranding date. The creative ID for each location automatically linked the relevant advertising content to the store.
Geo-targeted Advertising
DOOH ads were geo-targeted to appear in proximity to each rebranded store. Bike Totaal customized the targeting radius, ensuring ads reached potential customers in the relevant area.
Budget Management per POI
The “Budget per Point of Interest (POI)” strategy distributed the advertising budget fairly across all stores. Pacing was adjusted for each location based on its rebranding date and remaining campaign days, ensuring transparency with franchisees.
Each store featured unique rebranding dates, targeted radii, and tailored creative, making the campaign highly effective.
