The world is your oyster when it comes to digital out-of-home (DOOH) advertising. With its captivating visuals and strategic placements in high-traffic areas, DOOH offers unparalleled opportunities to reach diverse audiences across the globe. But how do you navigate the complexities of international DOOH campaigns and ensure your brand makes a lasting impact on a global scale?
That's where Vistar comes in. Our comprehensive DOOH solutions empower you to effortlessly plan, execute, and measure campaigns in over 30 countries, all within a single platform.
Here are four essential strategies for DOOH success, amplified by Vistar's expertise and technology:
1. Unify your cross-country campaigns
Managing multiple DOOH campaigns across different countries can quickly become a logistical nightmare. Vistar's DSP consolidates all your efforts into one centralized dashboard, providing a standardized view of campaign performance across all markets, all under a single account. Plan, launch, and optimize campaigns across continents with ease, saving you time and resources.
Real-world example: Brands like Rituals Cosmetics have leveraged a unified platform to streamline their European DOOH campaigns, enabling localized messaging and budget allocation across multiple markets.
2. Reach your ideal audience, wherever they are
Advanced targeting capabilities in DOOH go beyond demographics. Partnering with the industry’s leading data providers, Vistar taps into real-world behaviors, movement patterns, and consumer preferences to help brands reach their ideal audience, wherever they are in the world. As you’re planning your campaign, you can leverage granular audience segments in our DSP to identify frequented locations by your target demographic in each market, and use Vistar's programmatic tools to secure impactful DOOH placements. This ensures your message reaches the right people at the right time, regardless of location.
Real-world example: Dutch Flowers wanted to capture the attention of urban trendsetters in the key European markets. By leveraging Vistar’s audience data, they strategically placed DOOH ads in locations by their target demographic in Amsterdam, London and Berlin.
3. Think globally, act locally
Global campaigns require more than just translation – they demand a deep understanding of cultural context, local preferences, and the unique nuances of each market. Vistar Media goes beyond providing a powerful platform; we offer a team of regional experts who are intimately familiar with the cultural and DOOH landscape in each market.
Our in-market teams provide invaluable insights and guidance, helping you navigate cultural sensitivities, tailor creative assets to resonate with local audiences, and ensure your message is delivered with maximum impact.
4. Optimize every impression
In the dynamic world of global DOOH, real-time data is your most powerful tool. Vistar's DSP goes beyond basic metrics, offering a comprehensive suite of tools designed to optimize your campaigns at every stage. Gain granular insights into campaign performance across all markets, including impressions, reach, and frequency.
This deep understanding of how your campaigns are resonating with audiences in different regions allows you to identify areas for improvement and refine your strategies on the fly. For example, you might discover that a specific creative performs exceptionally well in one market but resonates less strongly in another. With Vistar's data-driven approach, you can adjust your creative mix in real-time to maximize impact and ensure your message is connecting with audiences everywhere.
Real-world example: Data-driven insights have empowered brands like HOKA to achieve significant uplift in brand awareness in Germany, demonstrating the importance of continuous optimization.
Are you ready to go global?
Contact us today to discover how we can help you create impactful DOOH campaigns that resonate with audiences all over the world and drive your brand’s success on a global scale.
