A global big box retailer enlisted Vistar Media to help drive awareness of its grocery pickup offerings and generate downloads of its new mobile app. Leveraging our data-driven audience and targeting solutions, and access to a broad variety of DOOH screens, the brand’s programmatic activation successfully drove success across all major KPIs.
Key Strategies Used in the Retail Grocery DOOH Campaign
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Data-driven audience:
Vistar worked with the brand to identify and build a custom audience based on the campaign’s target of busy, on-the-go moms.
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POI targeting:
We simultaneously activated DOOH media based on locations within a 10-mile radius of priority store locations.
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Multiple touch points:
The client took advantage of Vistar’s programmatic buying capabilities to run its DOOH campaign in doctors’ offices, entertainment centers, gyms, malls, office buildings, and on billboards.
Strong DOOH Results for the Brand
Not only did the client see results across all KPIs (awareness, consideration and download intent), they were also able to learn from each flight in order to optimize campaign strategies throughout the entire fiscal year.
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