OOH advertising is on the verge of a monumental milestone. By 2027, OOH ad spending in the US is set to exceed $10 billion for the first time. But what’s fueling this surge in popularity among marketers? This infographic highlights ten essential facts about OOH advertising, from consumer recall rates to the increasing investment by decision-makers. Discover why OOH is becoming an indispensable asset in modern marketing strategies.
Out-of-home advertising: A memorable medium
Out-of-home (OOH) advertising has an impressive reach and recall. Recent data reveals that 88% of adults have seen an OOH ad in the past 30 days, and 82% remember these ads long after viewing them. This high level of visibility and recall underscores the significant impact of out-of-home ads on consumer awareness and memory.
Driving consumer action
OOH advertising doesn’t just capture attention; it drives action. On average, every dollar spent on OOH generates $5.97 in product sales. Additionally, 42% of US adults say that OOH ads influence their in-store buying choices, showcasing the tangible impact of OOH on consumer behavior.
The synergy with digital and social media
OOH advertising enhances the performance of digital and social media channels. Research shows that out-of-home ads boost online ad effectiveness by 31% and social media channel performance by 56%. This synergy brings together a cohesive and compelling brand experience, making OOH ads even more impactful.
The impact of digital out-of-home (DOOH)
Digital out-of-home (DOOH) advertising is taking center stage. With 49% of people stating that DOOH ads are likely to prompt them to take action, it’s clear that this medium is highly effective in driving engagement. Additionally, 39% of adults are likely to share an OOH ad featuring influencers or celebrities on their social media accounts, amplifying its reach and impact.
The future of programmatic DOOH
As the industry continues to grow, programmatic DOOH is gaining recognition for its value. According to 90% of US marketers, programmatic DOOH represents excellent value, reflecting the increasing appreciation for the flexibility and efficiency of this approach.
Conclusion
OOH advertising is recognized as a formidable channel with impressive reach, recall and influence. From its ability to drive consumer action to its synergy with digital media and the dynamic potential of DOOH, the advertising medium is proving to be major part of modern marketing strategies. As we look ahead, the continued growth and innovation in OOH and DOOH promise even more impactful connections between brands and consumers.
