Hide and Seek crafted a strategic campaign to engage two key audiences: nightlife enthusiasts and university students. By blending precise timing and location, they ensured their message resonated with each group:
Weekday Campuses (Monday–Friday): University campuses became focal points, connecting with students’ vibrant weekday energy.
These strategies were implemented in predetermined areas, guided by Hide and Seek’s proprietary data.
The Weather Effect
To amplify impact, the campaign tapped into weather-triggered relevance. Ads appeared only on sunny days, perfectly aligning with the festive, outdoor mood.
A Winning Performance
Hide and Seek’s programmatic DOOH campaign set the stage for Parookaville’s success. By combining smart timing, audience precision, and weather-driven creativity, they choreographed a digital symphony that left a lasting impression and celebrated the festival in style.
