Out-of-home (OOH) advertising has evolved into a channel that's dynamic, data-powered and undeniably real. And marketers who understand how to harness its full potential are setting the standard.
This infographic distills key insights from our latest expert report—a deep dive into the six most powerful strategies for activating OOH campaigns in 2025. From smarter measurement to dynamic creative, these strategies showcase how programmatic digital out-of-home (DOOH) delivers real impact—helping brands be seen, heard and kept top of mind.
1. Measure what matters
Brand lift studies, foot traffic studies and device ID passback give marketers the power to evaluate performance across the entire marketing funnel.
2. Create to captivate
Advertising works best when it's impossible to ignore. Motion graphics stop people in their tracks, 3D/anamorphic creative pulls people in, and dynamic creative adapts to the moment—whether it's counting down to a launch or directing consumers to the nearest store vacation.
3. Target with precision
Programmatic DOOH gives brands the power to tailor messaging to their local environment, deliver at key moments throughout the day and activate on screens around their audience's frequented locations.
4. Stay agile, stay relevant
With programmatic OOH, creative, targeting and budget adjustments can happen on the fly—without starting from scratch. As the world changes, flexibility isn't just optional—it's essential.
5. Automate traditional OOH planning
What used to be manual and fragmented is now centralized, collaborative and intuitive. From inventory discovery to centralized RFPs, automated OOH planning tools are clearing space for strategy, rather than logistics, to take the lead.
6. Power up with data
First-party data gives marketers the ability to reach audiences with precision. But more importantly, it connects DOOH with online and mobile campaigns creating omnichannel strategies that drive real results.
OOH is evolving. Are you keeping up? Check out the full report Supercharge your OOH campaigns: 6 powerful strategies for 2025 to learn more.
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