Luxaflex, known for its sunscreens and mosquito nets (called Horren in Dutch), designed a highly targeted campaign to address summer's dual nuisances: intense sunshine and pesky mosquitoes. To maximize relevance, the campaign used weather triggers, activating only when conditions favored mosquito activity—temperatures above 20°C and high humidity.
The campaign’s precision didn’t stop there. Ads were strategically displayed near retailers selling Luxaflex products, ensuring the message reached the right audience at the right time. This combination of weather-based activation and hyperlocal targeting made the campaign highly effective across Out-of-Home (OOH) and mobile platforms.
