In this month’s Media owner spotlight, we are excited to showcase our collaboration with DOOHYOULIKE, a pioneer in proximity-based DOOH advertising. With a vast network of indoor digital screens across France, DOOHYOULIKE specialises in connecting advertisers with urban consumers through highly targeted and engaging campaigns. In a conversation with Romain Rossignol and Adrien Laval, we explore the unique value their network offers, from their extensive reach in convenience stores, fitness centers, and campuses to their innovative approach to fostering meaningful brand-consumer relationships.
Please describe your network in two sentences.
DOOHYOULIKE is the first proximity-based indoor DOOH network. Our mission is to offer advertisers a responsible and effective digital platform to build close, relevant connections with urban consumers.
What types of screens do you have, and where can they be found?
We operate 3,700 screens across three main verticals:
- Convenience stores: Our Proxi network features over 2,000 screens across 1,000 stores in 300+ cities, reaching more than 41 million contacts per week.
- Sports halls: We have over 1,000 screens distributed in 550+ fitness and football halls, engaging over 11 million contacts per week.
- University campuses: We operate in 300+ campuses nationwide, connecting with over 9.6 million contacts per week.
What regions do you operate in?
We are present in all regions across France.
What audiences do you reach?
Our audience primarily consists of urban consumers, segmented into convenience shoppers, fitness enthusiasts, and students.
- Convenience shoppers: Typically 48% are in higher socioeconomic groups (CSP+), with 58% aged between 25-54. A majority are home-purchase decision-makers (91%), often in couples (63%) with children under 15 (50%).
- Fitness enthusiasts: 64% of subscribers are aged 18-34, predominantly CSP+, making them ideal for brands targeting millennials.
- Students: 95% of our student audience is aged 18-25, offering brands access to a young, highly engaged demographic.
What sets you apart from other digital channels?
What differentiates us is our strategic focus on indoor affinity locations, where advertising is less intrusive, and audiences are more attentive. This allows brands to stand out in spaces free from overwhelming ad clutter. Additionally, our media service includes a share of voice reserved for venue managers, fostering better message recall and engagement. Our screens have an 80% attention rate, with 74% of consumers responding positively to the content.
What is your network's main value proposition to a brand?
Our primary value is our ability to create a meaningful connection between brands and consumers through carefully selected affinity locations. This strategy helps boost attention, engagement, and sales, with our screens driving over 19% in incremental sales at convenience stores.
What do you wish more digital buyers knew about out-of-home?
We wish more digital buyers understood how DOOH strengthens trust between brands and consumers, offers broader audience reach, and delivers superior campaign results.
How do you see DOOH evolving over the next year?
DOOH will continue to lead the future of OOH advertising. The flexibility of DOOH, combined with an expanding network, will enhance coverage and allow for more effective campaigns.
Is there anything else you'd like to highlight about your network?
Our network is the only proximity-based DOOH network that follows the daily journey of urban consumers, reaching them in strategic locations that align with their lifestyle and interests.
