In this week’s Media Owner Spotlight, we are highlighting our partnership with JOLT UK. JOLT is a global network of free, fast electric vehicle charging stations and a sustainable digital Out-of-Home advertising network. JOLT’s mission is to make electric transport more accessible to drivers through zero-cost and fast charging. In an interview with Gino Cettina, Sales Director at JOLT, he highlights the unique value proposition their digital network brings to the out-of-home (OOH) industry.
Please describe your network in 2 sentences?
JOLT operates an innovative digital out-of-home (DOOH) network integrated with EV charging stations, providing a unique blend of sustainability and high-impact advertising.
Working with like-minded businesses, JOLT’s mission is to accelerate the shift to zero-emission mobility by resolving barriers to EV adoption and unlocking premium, engaged, and eco-conscious audiences at prime roadside locations in UK cities.
What types of screens do you have, and where can they be found?
Our network features high-definition digital 6-sheet screens strategically located in high-traffic urban areas in North London.
What regions do you operate in?
We operate in London but are growing into Manchester with plans to expand to additional cities.
What audiences do you reach?
Our network reaches environmentally-conscious consumers, tech-savvy individuals, urban professionals, and daily commuters.
What sets you apart from other digital channels?
JOLT uniquely combines advertising with sustainability by integrating digital screens with EV charging stations. We provide 7kWh of daily free charging to every EV customer powered by 100% renewable energy. This innovative approach delivers high-impact advertising and supports the growing demand for electric vehicle infrastructure, aligning brands with environmental responsibility.
What is your network's main value proposition to a brand?
Our main value proposition is the ability to engage audiences in high-traffic locations with dynamic digital content while simultaneously contributing to the development of sustainable urban infrastructure. Brands benefit from high visibility, 1:1 consumer engagement, and the additional benefit of the association with eco-friendly initiatives.
What do you wish more digital buyers knew about out-of-home?
We wish more digital buyers understood the unparalleled value of out-of-home advertising in reaching on-the-go audiences. DOOH offers unique opportunities for contextual relevance and impactful storytelling that can complement digital and mobile strategies.
How do you see digital out-of-home evolving over the next year?
Over the next year, we anticipate significant growth in programmatic buying and data-driven targeting within the DOOH space. Advances in technology will enhance the ability to deliver personalized, real-time content, making DOOH an even more integral part of comprehensive advertising strategies. At JOLT, we plan to have 750 screens across London and Manchester in the next 12 months.
Is there anything else you’d like to highlight about your network?
JOLT is committed to innovation and sustainability. We’re constantly seeking new ways to enhance the advertising experience and support green initiatives. Our network not only delivers exceptional advertising results but also contributes positively to the environment by promoting the adoption of electric vehicles.
To learn more about this partnership, contact our EMEA support team at emea-support@vistarmedia.com
