In this Media Owner Spotlight, we’re highlighting our recent partnership with Lisa Connect, a French company transforming hospital and clinic waiting rooms into dynamic communication spaces through digital signage. We spoke with Anthony Placet and Laetitia Serrano, founders of Lisa Connect, to learn more about how they’re leveraging wait marketing to create impactful brand engagement in medical facilities.
Turning waiting time into a powerful advertising moment
Waiting time in healthcare settings is often perceived as idle—yet it’s one of the rare moments when audiences are particularly attentive and receptive. Lisa Connect transforms this passive experience into a strategic communication opportunity, using wait marketing to enhance message recall and engagement.
Unlike traditional media, where ads can be skipped or ignored, Lisa Connect ensures prolonged and immersive exposure. With patients and visitors spending anywhere from 30 minutes to several hours in waiting rooms, brands benefit from an engaged audience, leading to higher retention and conversion rates.
How does Lisa Connect work?
Lisa Connect deploys a network of interactive screens in medical waiting rooms, broadcasting a mix of public health content and brand campaigns. The platform strategically integrates advertising into the patient experience without being intrusive, ensuring high-quality visibility in a trusted environment.
By using a variety of formats—videos, animations, infographics—Lisa Connect optimizes content scheduling to maximize engagement and impact. The result is a seamless integration of brand messaging into an environment where audiences are highly receptive.
What makes Lisa Connect valuable for brands?
- An attentive and available audience: Viewers in waiting rooms are naturally more focused and engaged compared to those consuming traditional or digital ads.
- A trusted environment: Healthcare settings lend credibility to messaging, reinforcing the impact of brand communications.
- Strategic repetition: Messages are seen multiple times, enhancing memorability and effectiveness.
- Nationwide reach: Lisa Connect is already established in numerous healthcare facilities across France, providing wide-scale exposure.
- Non-intrusive format: Screens blends seamlessly into the waiting room experience, enhancing the experience without disruption
- Precision targeting: Campaigns can be tailored based on location, facility type and patient demographics, ensuring relevance and efficiency.
Reshaping the waiting room experience
Lisa Connect presents a unique opportunity for brands looking to reach audiences in a moment of heightened attention. Whether the goal is to boost visibility, deliver strategic messages or enhance brand perception, Lisa Connect provides an innovative and highly effective communication channel.
By leveraging contextual relevance and cognitive availability, Lisa Connect ensures that advertising isn’t just seen—it’s absorbed, remembered and acted upon.
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