In our latest media owner spotlight series, we are excited to highlight our partnership with Ocean Outdoor Denmark. Ocean Outdoor operates The Loop, a digital, full-motion, small-format DOOH (Digital Out-of-Home) mall network. The Loop provides unparalleled digital reach by merging the Out-of-Home broadcast proposition with cutting-edge technology, including Full Motion, On-Screen AR, HD Cameras, Live Video Streaming, and Mobile Interactivity. Most locations also offer high-speed internet.
To gain deeper insight into Ocean Outdoor’s offerings and our partnership, check out our interview with Kasper Vilstrup, Director of Operations at Ocean Outdoor Denmark.
Please describe your network in 2 sentences
Ocean Outdoor, Full Motion Digital Screen Network of national coverage with 593 screens in 40 largest malls in Denmark. Urban Digital street Network comprising 42 impact screens.
What types of screens do you have, and where can they be found?
561 full-motion screens size: 1080x1920
32 large impact screens different formats.
42 large impact screens different formats.
What regions do you operate in?
Denmark, Zealand, Funen, Jutland, Capital of Copenhagen
What audiences do you reach?
All demographics 12 years+
What sets you apart from other digital channels?
Largest Media provider of Digital Out of home in Denmark with Full Motion features.
What is your network's main value proposition to a brand?
Attention generating top-of-mind close to purchase situations with the ability to reach large population numbers on a weekly basis.
What do you wish more digital buyers knew about out-of-home?
The positive impact as to ROI and other KPI’s as well as how the media build synergy with other media.
How do you see digital out-of-home evolving over the next year?
Will experience a good development in terms of SOM.
Want to learn more about the possibilities of programmatic digital out-of-home advertising or gather ideas for your next DOOH campaign? Get in touch with Bart, our Regional Lead in Nordic, via email bboogaard@vistarmedia.com
