For this month's Media Owner Spotlight, Vistar spoke to Larry Yip, Co-founder & CEO of StreetSmart. This interview spotlights the unique value proposition their digital network brings to the out-of-home (OOH) industry and how StreetSmart's partnership with Vistar Media is enhancing digital advertising experiences in Hong Kong.
Please describe your network in 2 sentences.
A cutting-edge programmatic digital out-of-home (pDOOH) advertising platform, strategically positioned to engage potential customers just moments away from Hong Kong’s bustling dining and shopping hotspots.
What types of screens do you have / contexts can they be found?
StreetSmart screens are optimally placed at restaurant storefronts facing high-traffic streets, ensuring maximum visibility and delivering over 3 million impressions daily across the city’s major dining hotspots.
What regions do you operate in?
StreetSmart's pDOOH screens span every key dining hub in the Hong Kong region, covering a wide variety of food and beverage merchants. We’re everywhere brands want us to be.
What audiences do you reach?
Located in popular restaurants, cafés, and bar areas, our screens attract audiences that align perfectly with our advertisers’ target market. Spanning sectors like banking, entertainment, airlines, tourism, health products, and food & beverage. Our audience is typically in a leisure and shopping mindset.
What sets you apart from other digital channels?
Every OOH medium has its own unique strengths. StreetSmart’s media is location-based and close to the audience while they are in a leisure mood, reducing the chances of distraction by mobile phones.
Additionally, we have a strong relationship with our food and beverage merchant network, allowing advertisers to leverage our network for on-ground promotions such as sampling and cross-promotions.
What is your network's main value proposition to a brand?
StreetSmart pDOOH offers prime locations, extensive exposure, and exclusive collaboration opportunities that perfectly complement the needs of our advertisers.
What do you wish more digital buyers knew about OOH?
Programmatic DOOH has transformed traditional outdoor media into a new era where planning and buying are akin to online media. This shift has made the channel a perfect complement to advertisers’ digital plans.
How do you see digital out-of-home evolving over the next year?
Digital OOH will become more intelligent than ever before. The rise of programmatic DOOH capabilities makes DOOH a crucial tool for performance marketing media planning, extending beyond traditional branding and awareness advertising.
Why did you choose Vistar as a partner?
Vistar is the world’s largest DSP and SSP service provider, offering professional and trustworthy services to media owners.
What has been Vistar's most valuable contribution to your business?
Through Vistar’s supply-side platform, we’ve been able to expand our reach to more regional and global advertisers.
What benefits have you been able to leverage by working with Vistar?
Thanks to Vistar’s support, we’ve received advertising opportunities from global clients that our sales team hadn’t previously encountered. This success would not have been possible without Vistar’s efforts and technological guidance.
