How to reach millions in Toronto with billboard advertising

Toronto is one of Canada’s most vibrant cities, where millions of residents and tourists are constantly on the move, taking in the city landscape and all it has to offer. Out-of-home (OOH) billboard advertising in Toronto offers an unparalleled chance to leave a lasting impression on a diverse and highly engaged audience. From towering displays above Yonge-Dundas Square to strategically placed screens in Union Station, your brand can captivate thousands of people every day. In Toronto, OOH billboard advertising goes beyond visibility; it connects your brand with a diverse range of people in a meaningful and impactful way, making it a key strategy for driving awareness and consideration in Canada’s largest media market.

Tapping into Toronto's audience

When it comes to OOH, billboards remain a powerful tool for reaching a broad audience. But in a city like Toronto, the potential impact of billboard advertising is even greater, thanks to the city's demographics.

Population power
With nearly 3 million people living in Toronto and almost 6.5 million living in the Greater Toronto Area, the sheer number of people passing by your billboard daily is staggering. This high population density ensures that your message won’t go unnoticed, making it an extremely effective medium for brand awareness.

Top tier professionals
Toronto isn’t just culturally diverse—it’s also an economic powerhouse. The city is home to many high-income earners, with households earning an average of over $120,000 annually working in sectors such as finance, technology and healthcare. Placing billboards in the financial district or near corporate hubs allows you to reach business professionals who have purchasing power. 

Millions on the move
Toronto attracts over 27 million visitors each year, adding to the already high number of daily commuters. This means your Toronto billboards have the potential to be seen by both locals and tourists, vastly increasing its reach. Entryways into the city like Union Station, Pearson International Airport and major highways are perfect areas to capture the attention of these influential audiences.

Locations to advertise in Toronto

Toronto is filled with high-traffic areas and iconic landmarks that are prime spots for outdoor billboard advertising. Here are some of the best locations to consider:

Yonge-Dundas Square
Often referred to as "Toronto's Times Square," Yonge-Dundas Square is one of the busiest intersections in Canada. Surrounded by endless shopping, dining and entertainment options, the billboards here are guaranteed to capture the attention of thousands of pedestrians and drivers daily.

Gardiner Expressway & Don Valley Parkway (DVP)
The Gardiner Expressway & DVP are two major highways that run through Toronto and connect to the Greater Toronto Area, providing a vital connection between downtown and the suburbs. Billboards along this route reach a large audience, captivating commuters while they're on the move.

Pearson International Airport
Toronto Pearson is Canada’s busiest airport, making it a strategic location for billboards aimed at both international and domestic travellers. This is an excellent spot to reach high-income earners and frequent flyers.

Union Station
As Toronto’s primary transportation hub, Union Station sees thousands of people each day. Placing a billboard near this landmark ensures that your advertisement is seen by a diverse group of commuters, tourists and business professionals.

Toronto Eaton Centre
Located in the heart of downtown, the Eaton Centre is one of Toronto’s most popular shopping destinations. Billboards near this bustling mall attract the attention of shoppers, tourists and locals alike, making it a prime spot for retail-focused advertising.

In conclusion, OOH billboard advertising in Toronto is a powerful strategy for any brand looking to make an impact. The city's dynamic and diverse population, coupled with its high-traffic and high-impact locations, offers unparalleled opportunities to reach your desired audience. Looking for additional OOH venue types? Click here to explore the possibilities!

Want to activate the OOH billboard advertising in Toronto for your brand?

Vistar Media is ready to support you in launching a campaign that will connect with your audience in a meaningful way. Contact our team today!