Moovy is a parking service that brings together drivers and parking space providers, and OSG Agency helped them grow awareness by targeting car owners in Helsinki. By using targeting based on location, time, weather, screen type, and other factors, campaigns were able to run on multiple media owners in one tactic. This means that car owners were reached by running a roadside/highway targeted campaign in and around Helsinki.
Inventory in the Nordics is growing rapidly, and almost 4,000 screens are already connected in Denmark, Finland, Norway, and Sweden. “We’ve been impressed by the ease of use and effectiveness of Vistar Media! We can hand-pick each screen we want to use and get plenty of detailed data on the campaign performance. Not to talk about more complex strategies like weather targeting and audience targeting.
Before, we used to contact multiple screen providers separately, and it involved a lot of manual work and longer set-up. With Vistar Media, we are able to launch DOOH campaigns to almost any screen in Finland within minutes and we get all the data from different screens into one report view.“ Minna Mateer – Digital Marketing Manager, OSG Agency.
