How Hyatt Andaz set a new benchmark for luxury brand advertising with DOOH

Building brand loyalty through DOOH

For their inaugural DOOH campaign, Hyatt Andaz teamed up with Vistar Media to execute a sophisticated approach in finding new brand loyalists. This collaborative campaign leveraged a compelling creative strategy alongside data-driven media placements to elevate awareness, consideration and intent to stay at Hyatt’s Andaz Hotels & Resorts.

-> Sophisticated city targeting
To capture the attention of affluent consumers, the campaign was strategically placed in high-visibility locations across key urban markets that reflected Andaz’s reputation for distinctive travel experiences. 

-> Eye-catching creative strategy 
Andaz partnered with Vistar Media's Creative Studio to ensure these premium placements left a lasting impression. The studio adapted the campaign's bold creative for maximum impact across airports, billboards, bus shelters and urban panels, seamlessly integrating DOOH into Andaz’s omnichannel strategy. This cohesive approach—spanning print, online and social media—powerfully reinforced Andaz’s distinct luxury experience at every touchpoint.

The striking creative featured vibrant visuals, encouraging travelers to 'Be Like 
No One’s Watching' and embrace their true selves in a luxurious environment. High-frequency placements surrounding the target audience reinforced Andaz’s association with upscale experiences, solidifying the brand’s position in premium travel.

-> Precision targeting for an upscale audience
To reach an upscale audience, Hyatt leveraged Vistar’s partnership with LiveRamp to develop precision targeted advertising. The campaign focused on high-income diners, grocery shoppers and hotel guests, ensuring efficient audience segmentation. 

Rich results

The campaign harnessed the power of DOOH to elevate Andaz’s reputation as a luxury brand while inspiring future bookings. A brand lift study underscored this success, revealing a 37% lift in awareness, a 37% lift in consideration and a 26% lift in intent to visit or stay at Andaz's global properties. Additionally, the campaign achieved a 48% lift in consumers associating Andaz with luxury hotel brand—with Andaz outperforming the majority of all competitor brands.

The campaign results show that its resonance with affluent travelers not only strengthened Andaz’s position in the competitive luxury market, but also paved the way for continued success in delivering unforgettable, one-of-a-kind experiences.