DOOH outperforms other channels for this global technology brand

Powering demand

Influencing buyers requires more than just a good product. When a major technology company needed help promoting their small business and consumer product lines, they partnered with Vistar Media to execute an audience-driven, cross-channel advertising campaign.

Multi-channel approach for maximum impact

-> Contextual relevance: The brand leveraged Vistar’s programmatic technology 
to activate DOOH media across a variety of contextually relevant venue types.

-> Omnichannel retargeting: Vistar partnered with LiveRamp to anonymize the
device IDs of consumers exposed to the DOOH campaign for privacy-safe retargeting. The IDs were then passed back to the brand’s preferred omni-channel DSP for retargeting across other advertising mediums.

-> Measurement: A brand study was conducted to evaluate the incremental 
impact of DOOH messaging on consumers, with a focus on product awareness, consideration and purchase intent.

OOH amplifies results across the media mix

DOOH campaign exposure drove strong lift across all key metrics, illustrating the importance of reaching consumers in relevant moments throughout the day.

• +54% lift in awareness 
• +19% lift in consideration 
• +27% lift in purchase intent

Vistar’s ability to identify and share anonymized exposed device IDs via LiveRamp allowed the brand to re-engage consumers exposed to its DOOH campaign. These retargeting efforts proved more effective than the other standalone channels in the brand’s media mix—shown by higher video completion and click-through rates among those retargeted.

Compared to the baseline campaign, consumers who had already been exposed to DOOH media showed:

• 5X higher CTR compared to audio 
• 2X higher CTR compared to online video
• +8% lift in VCR compared to online video