Transform your media space with technology built for OOH
Unleash the full potential of your inventory with Vistar, where innovation meets efficiency for media owners.
The Vistar Ad Server
Integrate loop-based and programmatic campaigns so media owners can choreograph inventory with one smart management platform for OOH. Our ad-serving platform is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value so more marketers can take advantage of the most human channel in advertising.
A true ad inventory management system
With our ad server platform, you can run targeted, high-impact loop-based or programmatic ad campaigns — there’s no need to choose between different revenue models. Our united ad management platform puts you in control, giving you the flexibility to optimize your ad inventory and maximize revenue.
Say goodbye to manual spreadsheets
Streamline your sales and advertising operations by providing real-time reports on a play-by-play basis to manage inventory availability and monitor campaign performance. Let the ad server track the capacity of inventory, both reserved and unsold, across your loop and impression-based campaigns. Make adjustments on the fly, as needed, for optimal campaign performance.
Prevent campaign under delivery
Stop wasting time on manual campaign management and let the ad server do the work. Our technology makes smart decisions on what to play next and takes the guesswork out of optimization, ensuring your campaigns always deliver in full. Track performance in real-time and experience the ultimate efficiency and effectiveness.
A true ad inventory management system
With our ad server platform, you can run targeted, high-impact loop-based or programmatic ad campaigns — there’s no need to choose between different revenue models. Our united ad management platform puts you in control, giving you the flexibility to optimize your ad inventory and maximize revenue.
Say goodbye to manual spreadsheets
Streamline your sales and advertising operations by providing real-time reports on a play-by-play basis to manage inventory availability and monitor campaign performance. Let the ad server track the capacity of inventory, both reserved and unsold, across your loop and impression-based campaigns. Make adjustments on the fly, as needed, for optimal campaign performance.
Prevent campaign under delivery
Stop wasting time on manual campaign management and let the ad server do the work. Our technology makes smart decisions on what to play next and takes the guesswork out of optimization, ensuring your campaigns always deliver in full. Track performance in real-time and experience the ultimate efficiency and effectiveness.
Smarter tools, streamlined workflows, better results.
- Sell to traditional and digital buyers
- Automate scheduling of campaigns
- Real-time reporting on campaign performance
- Deliver multiple unique creatives
- Schedule and deliver even when offline
- Set campaigns by a spot in a loop or priority
- Set restrictions with inclusions and exclusions
- Customize inventory groups for targeting and reporting
- Gain insight into inventory reservations and auction analytics
- Pair creatives with venue resolutions
Our Ad Serving Customers
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"Vistar is a proven partner that combines enterprise-grade engineering with nimble innovation to meet the needs of our growing network. This partnership sets our network up for success today and in the future and ultimately to best serve our client partners.”
Winston Benedict
Chief Technology Officer
GSTV
Content Management Software (CMS)
Cortex software is designed as an intuitive CMS for the world of digital out-of-home. This content management system is a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers.
Manage your devices and their behavior
It has never been so easy to schedule your devices, control the on-screen experience, track your inventory, report on devices and visually see what content has played in the last 24 hours.
Customization and flexibility at your fingertips
Extend the value of your networks by developing your own apps using HTML, CSS or JS, or choose from one of our pre-built apps. Remotely deploy apps with ease to any device and set custom alerts to proactively be aware of any issues.
Eliminate network health surprises
Analyze your network health and devices through visual metrics. Realtime reporting keeps you informed on the state of your network — track memory, network and disk usage — and easily upgrade players. Leverage alerts and the ticketing system to keep your team informed on what is being worked on and who is responsible.
Manage your devices and their behavior
It has never been so easy to schedule your devices, control the on-screen experience, track your inventory, report on devices and visually see what content has played in the last 24 hours.
Customization and flexibility at your fingertips
Extend the value of your networks by developing your own apps using HTML, CSS or JS, or choose from one of our pre-built apps. Remotely deploy apps with ease to any device and set custom alerts to proactively be aware of any issues.
Eliminate network health surprises
Analyze your network health and devices through visual metrics. Realtime reporting keeps you informed on the state of your network — track memory, network and disk usage — and easily upgrade players. Leverage alerts and the ticketing system to keep your team informed on what is being worked on and who is responsible.
We’ll handle the software, you manage your network
- APIs for data consolidation
- Remote deployment & troubleshooting
- Web-based interface
- Real-time reporting
- Device management & monitoring
- Network health monitoring
- Inventory management & content strategy
- Custom alerts & ticketing system
- Product documentation
- Customizable screen experiences
Cortex Customers
“By leveraging all of Vistar’s solutions, it allows us to not worry so much about what is going on in the network with the ad buys and allows our primary focus to be with client relationships with larger agencies.”
Nathan Hoy
Head of Programmatic Partnerships & Operations
AdPlanet by Coinstar
Discover how Vistar is innovating programmatic DOOH
Unleash the full potential of your digital signage network
Unlock efficiency, maximize revenue, and reach new heights with Vistar's innovative technology built for OOH. Schedule a free consultation today and discover how Vistar can help you transform your network.