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Dynamic Creative

Dynamic creative uses data to inform specific elements within an individual advertising asset – automatically swapping out things like product images, taglines, ad copy, offers and more to create tailored experiences for specific audiences. When it comes to dynamic creative, the sky’s the limit for how you can customize your advertisements based on data inputs – here are some of our favorite campaigns.

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

Use cases include:

nearest store location · regional product promotions · countdowns · weather at a destination · lottery updates · live sports scores · sports matchups and winners · and more

Group 51

Liquid I.V. (weather | local temperature)

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NBA (live scores | match ups & winners | social feeds)

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Amazon Prime (event countdown)

Group 47

La Roche-Posay (weather | UV index)

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Jack in the Box (nearest store | regional promotions)

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FOX Alert (countdown to premiere)

Group 44

Nordstrom Rack (distance to store)

Group 38

Nike (nearest store location)