How programmatic DOOH and retargeting delivered game-changing results

2K Games, a leading sports gaming company collaborated with Vistar Media to drive awareness and engagement for its highly anticipated release. For three weeks, this nationwide digital out-of-home (DOOH) campaign strategically targeted gamers and sports fans in retail and transit locations, delivering impactful messaging at multiple key touch points.

This case study covers:

• The targeting tactics that drove global adoption of programmatic DOOH across the 2K Games portfolio.
• How the combination of programmatic DOOH and retargeting drove exceptional performance.
• A look at the results generated and how it compared against industry benchmarks.

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