Daring to transform

How DOOH fueled growth for Alberta Women Entrepreneurs  

Alberta Women Entrepreneurs (AWE), a not-for-profit organization supporting women entrepreneurs teamed up with Vistar Media to launch its first digital-out-of-home (DOOH) campaign to capture audience attention and drive sign-up intent for their leadership programs.

This case study covers:

• How AWE prioritized geographic relevance while layering in audience attributes to target the appropriate audience and Canadian businesses beyond Alberta
• AWE's creative strategy for OOH ads, including messaging, colours and assets added to persuade consumers to take immediate action
• An analysis of the campaign results and insights relating to audience targeting that can be leveraged for future OOH campaigns

Download the case study to learn more!