The Perfect Blend

Jägermeister Taps DOOH for 66% Lift in Product Consideration and Purchase Intent  

Jägermeister launched their new cold brew liqueur to capitalize on the growing trend of coffee-infused spirits and appeal to a new generation of drinkers. To increase awareness, consideration and purchase intent among this audience, Jägermeister turned to Vistar Media to activate a data-driven DOOH campaign.

This case study covers:

• How Jägermeister leveraged advanced audience solutions to connect with the right audience at scale.
• The measures Jägermeister and Vistar Media implemented to deploy ads in compliance with DISCUS, LDA and applicable federal, state and municipal laws.
• Device ID passback and how Jägermeister tapped into this solution to drive customers further down the funnel and increase sales.
• An analysis of the campaign results, demonstrating a lift in product awareness, consideration and purchase intent.