Redefining cannabis advertising

How Eaze became a leading cannabis delivery platform with DOOH 

Eaze, a pioneering cannabis software platform and marketplace, set out to revolutionize perceptions around cannabis while expanding its delivery services across California. Faced with the challenge of legally navigating cannabis advertising, Eaze turned to Vistar Media for a programmatic-first strategy in out-of-home advertising.

This case study covers:

• The steps Vistar Media and Eaze took to ensure compliance with regulatory requirements, while maximizing the impact of the campaign
• A preview of the campaign creatives and Eaze’s innovative approach to audience engagement
• The advanced targeting tactics and technology used to serve ads only during Eaze’s delivery hours and within approved neighborhoods, marking an industry-first in precise targeting
• An analysis of the campaign results, demonstrating a significant increase in awareness and purchase intent