It's Raining Results.

Dulux's weather triggered campaign surges visitation by 130% 

Leading paint brand Dulux shone a light on its durability by launching a nationwide programmatic out-of-home campaign across Australia. With weather triggered creatives that played when local conditions indicated sun, wind and storm patterns - in addition to precise POI targeting and day-parting campaign layers - Dulux successfully ignited brand visibility and boosted foot traffic to its retailer locations.

This case study covers:

• Unique creative strategy using weather trigger technology.
• Advanced targeting levers tapped to maximise consumer visibility.
• Transparent measurement details, including complete footfall campaign results.