Beverage Breakthrough

Nestlé Perrier’s DOOH campaign achieves a +13% lift in purchase intent 

For Nestlé, one thing is for sure: people love their Perrier beverages. So, when the brand launched Perrier Fusions across Walmarts nationwide, they turned to programmatic digital out-of-home (DOOH) advertising to attract current Perrier lovers, and turn these juice enthusiasts into dedicated Perrier Fusions fans. 

This case study covers:

• How Nestlé Perrier used audience targeting capabilities to reach and connect with "Millennials and Walmart Shoppers."
• Leveraging a variety of premium, DOOH screens that would resonate most with the Nestlé Perrier audience.
• The measurement tools used to understand the beverage campaign’s refreshing results.
• Analysis of campaign results, demonstrating increased awareness, consideration, and purchase intent.