Soft Drink Success

Pepsi achieves sales lift with programmatic DOOH 

Pepsi turned to Vistar Media to build a measurable, data-driven DOOH campaign to help promote the launch of its Nitro product. The goal? To drive excitement and boost sales of this new product across Walmart stores nationwide.

This case study covers:

• How Pepsi leveraged a diverse array of venue types to reach consumers near Walmart locations where the Nitro product was available.
• The innovative targeting strategies and creative tactics Pepsi used to captivate and engage existing customers.
• An analysis of the campaign results, demonstrating a significant increase in Pepsi Nitro sales.