Cashing in with DOOH

Betterment’s DOOH campaign increases account-open intent by 117% 

Betterment, the online investing app, was losing out on account opens by not reaching their target audience early enough in their consumer journey. Leveraging programmatic digital out-of-home (DOOH) advertising, Betterment activated media when and where consumers went throughout their day, reaching them at key moments.

This case study covers:

• How Betterment targeted its audience based on different demographics. 
• Leveraged mobile retargeting to re-engage exposed consumers. 
• The measurement tools used to understand the campaign’s return on investment. 
• Analysis of campaign results, demonstrating increased awareness, consideration, and account-open intent.