Two strategies are better than one.

Direct and programmatic OOH combine to achieve 4.6% online conversion rate 

A leading health insurance brand tapped Vistar Media to deploy a targeted programmatic DOOH campaign, complemented by direct OOH tactics, to boost both brand recognition and online activity. Shining bright across Australia's West and East Coasts, this strategic blend of real-world moments resulted in proven results as well as recognition by The Drum Awards for Most Effective Programmatic Media Partnership.

This case study covers:

• Strategic use of programmatic DOOH alongside direct OOH buying.
• Data-driven audience targeting based on consumers’ online interests.
• Customized creative messaging tailored to each ad play location.
• First-to-market measurement evaluating website visits and online conversions.