QSR Success

Mad Mex drives 9% sales uplift with DOOH

Mad Mex teamed up with Vistar Media for a dynamic programmatic DOOH initiative, swiftly tackling footfall challenges and driving sales growth. The mission? Engage consumers at the point of purchase and guide them seamlessly into Mad Mex stores.

This case study covers:

• How Mad Mex utilised daily sales data to drive visitation when and where it was needed.
• The targeting tactics used to reach consumers and inform contextually relevant media placement.
• The DOOH activations used to advertise across the consumer journey.
• A look at the results generated by this data-driven DOOH campaign.

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