Slam Dunk Success

The NBA's DOOH campaign sparks a 25% surge in tune-in intent

For the NBA's 75th anniversary playoffs, creating buzz was essential. Leveraging programmatic digital out-of-home (DOOH) advertising, the NBA relied on rapid turnarounds and dynamically personalized creatives, engaging fans with real-time scores and updates.

This case study covers:

• How the NBA targeted its audience based on each basketball team's location.
• Leveraging dynamic creatives to showcase local matchups, game-time countdowns, and real-time scoring.
• The measurement tools used to understand the campaign's payout. 
• Analysis of campaign results, demonstrating increased awareness, consideration, and tune-in intent.