Boosting brand awareness

How Porsche effectively reached their target audience throughout their daily routines

Luxury car manufacturer Porsche New Zealand, in collaboration with Magnum and Vistar Media, marked their 75th anniversary in New Zealand by driving brand awareness through a targeted out-of-home campaign. 

This case study covers:

• What drew Porsche New Zealand back to OOH after years away from the channel.
• The targeting tactics used to reach their target audience.
• The DOOH activations used to advertise across the consumer journey.
• A testimonial from Porsche New Zealand's Marketing Manager.

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