DOOH Denim Dominance

Levi’s Canadian DOOH campaign earns a +136% increase in purchase intent

Levi’s, an already well-known and respected retailer, sought out to boost brand awareness, consideration, purchase intent and store visits – reminding jean lovers across Toronto where they should go for their denim needs. The retailer turned to programmatic digital out-of-home (DOOH), using a creative blend of digital placements and proximity targeting to run ads where and when shoppers would be most primed to respond.

This case study covers:

• How Levi’s used proximity targeting to display ads within a 1 km radius of flagship malls with store locations – and how that drove store visits.
• Leveraging a variety of premium, DOOH screens that would be most impactful. 
• The measurement tools used to understand the retail campaign’s impressive results.
• Analysis of campaign results, demonstrating increased awareness, consideration, store visit rate and purchase intent.