Rain-or-Shine with DOOH

UGG's Trendsetting DOOH Campaign Boosts Purchase Intent by 6%

Why follow trends when you can set them? UGG introduced an innovative digital out-of-home (DOOH) campaign. The objective was clear: enhance awareness, consideration and purchase intent for the new rain-or-shine collection.

This case study covers: 

• How UGG used precise targeting strategies to engage consumers within close proximity to their NYC stores. 
• Leveraged weather triggers to activate media only during certain weather conditions. 
• The measurement tools used to understand the campaign’s impact. 
• Analysis of campaign results, demonstrating increased awareness, consideration, and purchase intent.