Recharged results

How Piaggio Fast Forward achieved a 73% increase in brand awareness with DOOH 

Piaggio Fast Forward aimed to introduce the gita robot—a state-of-the-art, consumer-following robot—to the US market. Over a strategic three-month digital out-of-home (DOOH) campaign, they utilized targeted placements in high-traffic areas, leading to a highly successful market launch that significantly boosted brand awareness and consumer interest.

This case study covers:

• The advanced targeting tactics Piaggio Fast Forward used to reach their target audience
• How Piaggio Fast Forward leveraged device ID passback for retargeting across other media channels
• An analysis of the campaign results, demonstrating a lift in product awareness, consideration and purchase intent