Driving Tourism

Programmatic DOOH campaign surges visits to Tasmania by 16.2%

Tourism Tasmania's objective was clear: to raise awareness, drive consideration and boost tourism traffic to Tasmania. To achieve this, they executed a data-driven DOOH strategy spanning multiple Australian territories.

This case study covers: 

• How Tourism Tasmania adapted its creative and targeting approaches in real-time to reflect government restrictions.
• Utilized audience targeting capabilities to reach two distinct audiences, "Raw Urbanites" and "Erudites."
• Leveraged a diverse array of premium DOOH screens, encompassing every stage of the consumer journey.
• The measurement tools used to understand the campaign’s return on investment. 
• Analysis of campaign results, demonstrating increased awareness, consideration and increased visitation to Tasmania.