Bridging the gap between technology & creative in DOOH

How to align your creative team and media buyers

As brands vie for consumer attention, DOOH provides the perfect canvas for marketers to connect with audiences, delivering captivating creatives throughout the day when it matters most.

The key to crafting exceptional DOOH campaigns lies in the synergy between creative teams and media buyers. When the two work as one, they develop attention-grabbing ads that resonate with their audience.

In this comprehensive guide, you'll explore:

• The critical role of creative in DOOH success
• What sets DOOH creative apart from other ad formats
• Optimisation techniques for DOOH screens
• Best practices for aligning creative teams and media buyers
• Key questions to answer before launching a DOOH campaign