Winning political advertising

Why digital out-of-home is your strategic edge

In an era where every impression counts, the most savvy campaigners have found a new channel of choice: digital out-of-home (DOOH). Whether it’s through eye-catching billboards, transit station displays or retail media screens, DOOH offers advertisers a unique opportunity that other mediums cannot match—to break through the noise and connect with voters in a tangible, real-world setting.

But, how do you make the most of this powerful channel?

In this guide for political advertisers, you’ll learn:

• What DOOH is and why it's reshaping political advertising
• How to use DOOH for a winning campaign strategy
• How to target voters, achieve mass reach and measure impact
• What creative strategies can help drive results