Michelin drives awareness with tactical digital out-of-home

Michelin’s newest brand campaign set out to reinforce its leadership in mobility innovation by connecting with Thailand’s high-value consumers. Focused on emotional engagement, the brand aimed to elevate preference among premium buyers through targeted digital out-of-home (DOOH) placements in strategic locations.

This case study covers:

• Why Michelin used DOOH to help reinforce their premium brand image.
• The targeting tactics used to reach high-value consumers.
• Michelin's creative strategy for DOOH ads to capture attention in high-traffic areas. 

Fill out the form for instant access!