Driving action

How programmatic DOOH helped achieve 89% EV policy compliance

When the New Zealand Government introduced road user charges for electric vehicles (EVs) and plug-in hybrid electric vehicles, public education was critical. NZ Transport Agency (NZTA) partnered with Vistar Media to craft a programmatic DOOH strategy that would cut through the complexity, ensure EV owners understood the policy, and drive timely registrations.

This case study covers:

• The targeting tactics used to educate Kiwis about the new policy and motivate them to act before the deadline.
• A look at the results generated and how they turned a complex policy shift into an actionable campaign.
• A testimonial from MBM’s Client Partner 

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