From awareness to action

Virgin Australia sees 7% sales uplift with programmatic DOOH 

To drive awareness and increase purchase intent for its discounted flight routes to Uluru, Virgin Australia partnered with Vistar Media to launch a data-driven digital out-of-home (DOOH) campaign.

This case study covers:

• The targeting tactics used to reach travellers in Melbourne and Brisbane.
• How they measured the campaign's impact on awareness, consideration and purchase intent.
• A look at the results generated and how they performed against competitors.
• A testimonial from PHD Australia’s Senior Investment Manager. 

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