Brands are facing a unique challenge they haven’t had to deal with before: how to allocate budgets in the midst of a global pandemic. Today’s uncertain circumstances understandably raise questions about which channels are still effective, and which have become obsolete or should no longer be a priority. One channel that frequently emerges in this conversation is out-of-home.
For many advertisers, OOH is a staple strategy for reaching their ideal customers. However, within the past few months our world has changed, and so have consumer behaviors. The reliable commuting patterns that people once followed each day are no longer as consistent, and the way people interact with each other and advertising is undeniably different.
If you’ve found yourself asking these questions, Vistar is here to help. By looking at the main types of OOH advertising, we can provide guidance on evaluating whether or not your approach is still relevant and effective in today’s world. For additional support, visit our COVID-19 OOH Resource Center or set up your consultation using the form below.
Historically, the main benefit of traditional, static billboards have been 1) the mass reach they deliver and 2) complete ownership of real estate. However, with that in mind, times are changing. People’s movement patterns continue to evolve, and brands should consider what their campaign goals are before investing. Static, digital and programmatic DOOH all have their unique benefits and use cases, and work very complementary to each other; therefore, it’s important to understand your brand’s needs and priorities in order to evaluate what will work best in today’s world.
As experts in the OOH field, Vistar Media is serving as a consultant on all things out-of-home. and actively working with brands to help optimize their current strategies.