<img height="1" width="1" style="display:none" alt="facebook script" src="https://www.facebook.com/tr?id=1217706422396728&amp;ev=PageView&amp;noscript=1">
Affinity Answers

Affinity Answers

Targeting
Audience Segments
Location
USA

About Affinity Answers

Affinity Answers is a marketing data science company that specializes in providing social-powered insights to help brands improve their efficiency and effectiveness. Using their proprietary TrueAffinity ® Graph, Affinity captures and analyzes billions of social engagements, offering a deep understanding of consumer affinities towards various brands, media properties, and other interests. Affinity Answers serves over 400 global brands, agencies, and AdTech partners, offering solutions that drive increased return on ad spend (ROAS) and lower customer acquisition costs (CAC). 

Through Vistar's partnership with Affinity Answers, marketers are now enabled to run true omni-channel campaigns through leveraging social-based audiences in DOOH. 

Audiences use cases

  • Behavioral / psychographics

  • Purchase intent

  • Competitive conquesting

  • Pre-built personas

  • Custom audiences

Example segments

  • Fashionistas
  • Travel enthusiasts
  • Foodies
  • Gamers
  • Music lovers
  • Bookworms
  • Pet lovers
  • Movie buffs

Live in: USA

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

contact iconlet’s chat