About Circana

Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, Circana provides clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. Understanding more about the complete consumer, the complete store, and the complete wallet is at the core of what Circana has built.

Circana and Vistar Media have partnered to offer clients a sales lift measurement solution to quantify the impact of DOOH on CPG sales.

Use cases

CPG Sales Lift: For CPG brands launching new products in retail stores or seeking to deliver exclusive promotions at the point-of-purchase. Our partnership with Circana allows you to precisely measure the impact of your DOOH campaign on product sales. This study is recommended for national campaigns.

Live in: USA, UK

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”