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Datonics

Targeting
Audience Segments
Location
USA Canada

About Datonics

Datonics, a subsidiary of AlmondNet, is the Internet's leading independent aggregator and distributor of highly granular and proprietary search, purchase-intent, life-stage, B2B, demographic and premium data. Datonics'​ 1,300+ pre-packaged segments and unlimited number of custom segments facilitate the delivery of highly relevant, privacy-sensitive ads to consumers on all of their devices.

Datonics audiences are harvested and packaged from a diverse portfolio of data sources including online publishers, mobile location, and household profiles. This data is compiled into Datonics' in-house ID-Graph (AdExchanger Best Identity Tech 2023) for hygiene and accuracy. Datonics' technology, integrations, and sourcing enables precise targeting capabilities with 90% of North American coverage. 

Use cases

  • Behavioral Data

  • Intent Data

  • Life Stage Data

  • Search Data

  • B2B Data

  • Demo Data

  • Location Data

  • Past Purchase Data

Example segments

  • Travel adventure seekers

  • Coffee lovers
  • Mercedes owners
  • Value, premium, and luxury shoppers
  • Music enthusiasts
  • Podcast listeners

Live in: USA, CA

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

Media

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.