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datonics

Datonics

Targeting
Audience Segments
Location
USA Canada

About Datonics

Datonics, a subsidiary of AlmondNet, is the Internet's leading independent aggregator and distributor of highly granular and proprietary search, purchase-intent, life-stage, B2B, demographic and premium data. Datonics'​ 1,300+ pre-packaged segments and unlimited number of custom segments facilitate the delivery of highly relevant, privacy-sensitive ads to consumers on all of their devices.

Datonics audiences are harvested and packaged from a diverse portfolio of data sources including online publishers, mobile location, and household profiles. This data is compiled into Datonics' in-house ID-Graph (AdExchanger Best Identity Tech 2023) for hygiene and accuracy. Datonics' technology, integrations, and sourcing enables precise targeting capabilities with 90% of North American coverage. 

Use cases

  • Behavioral Data

  • Intent Data

  • Life Stage Data

  • Search Data

  • B2B Data

  • Demo Data

  • Location Data

  • Past Purchase Data

Example segments

  • Travel adventure seekers

  • Coffee lovers
  • Mercedes owners
  • Value, premium, and luxury shoppers
  • Music enthusiasts
  • Podcast listeners

Live in: USA, CA

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

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